Minimal sun exposure

All pop-up beach tents are UPF 50+ certified and set-up in 10 seconds or less.

Minimal fuss

Easy-to-carry sun shelters and towels that make location changes a breeze.

Minimal(ist) designs

Neutral, timeless palettes that feel like you.

Shop the collection

Pop-Up Beach Tent

$169
 

Base Towels

$89
 

Beach Towels

$69
 

Getting you back to you

Staying connected to your pre-parenthood self can be tough. Our collection was designed to help new parents get outside and rediscover a sense of freedom with their little ones. Because the natural world is the perfect backdrop for moments that become memories – especially with neutral, timeless pieces that feel like you.

Your spontaneity saviour

Our easy-to-carry outdoor essentials also protect them from the elements, making at least one part of parenting feel instantly lighter, more mobile and fuss-free.

Easy pop-up beach tent, in carrier
Easy baby beach tent

Flex your freedom

Our pop-up tents were made for little breaks and longer breaks. For outings to the beach, park or a little further. And most of all, for helping you make the most of every sunset and every day.